Event Brief

To design a successful launch of the Vodafone Ashes Series 2011 and mobile TV to the media with the aim of generating consumer interest. Providing a showcase of the new ad campaign and presence of members of the Australian cricket teams as VIP guests, Event Planet was able to create a relaxed and informal atmosphere where members of the media were able to eat and drink while mingling with the Australian cricket team in the lead up to the 2011 Ashes Series. With a cricket pitch doubled as a green carpet entrance, beach balls sporting both the Vodafone and Ashes logos lined the perimeter of the outdoor deck, red and white furniture provided space to take a seat and glass rose bowls overflowing with mini cricket balls, it was truly an evening to celebrate the Ashes Series and the new mobile TV service provided by Vodafone.

Scope of Services

Event Planet’s scope of services included: Site Inspections, Supplier & Venue Management, Catering, Running Schedules, Progress Updates, Creative Input & Delivery, Floor Plan, Theming & Design, AV & Production, Entertainment Management, Cleaning & Waste Removal, Event Staff and more.

The Result

“Thank you SO much for last night… I loved working with you! Everyone commented on how great the venue was, it looked fantastic, the branding was perfect, the details with the green carpet, cricket balls, beach balls, pillows were awesome, and the whole evening went smoothly and everyone had a great night. You guys really made the event seamless and stress free, and I will definitely be calling you for any other PR events we have coming up next year!”